Skewed bidding in pay-per-action auctions for online advertising
by Nikhil Agarwal; Susan Athey, and David Yang
| Year of publication: |
2009
|
|---|---|
| Authors: | Agarwal, Nikhil ; Athey, Susan ; Yang, David |
| Published in: |
The American economic review. - Nashville, Tenn. : American Economic Assoc., ISSN 0002-8282, ZDB-ID 203590-X. - Vol. 99.2009, 2, p. 441-447
|
| Subject: | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Preismanagement | Pricing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003854368