SKU performance and distribution : a large-scale analysis of the role of product characteristics with store scanner data
Year of publication: |
2021
|
---|---|
Authors: | Hirche, Martin ; Greenacre, Luke ; Nenycz-Thiel, Magda ; Loose, Simone ; Lockshin, Lawrence S. |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 61.2021, p. 1-10
|
Subject: | Category management | Portfolio management | Product characteristics | Retail distribution | SKU performance |
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