Slotting allowances : a time series analysis of aggregate effects over three decades
Year of publication: |
2012
|
---|---|
Authors: | Achrol, Ravi S. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 40.2012, 5, p. 673-694
|
Subject: | Produktentwicklung | New product development | Vertriebsweg | Distribution channel | Verkaufsförderung | Sales promotion | Einzelhandel | Retail trade | Zeitreihenanalyse | Time series analysis |
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