The Supply Chain Impact of Smart Customers in a Promotional Environment
Year of publication: |
2002
|
---|---|
Authors: | Huchzermeier, Arnd ; Iyer, Ananth ; Freiheit, Julia |
Published in: |
Manufacturing & Service Operations Management. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 1523-4614. - Vol. 4.2002, 3, p. 228-240
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | Retail Promotions | Price Transparency | Supply Chain Management | Grocery Industry |
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