Smart pricing : how Google, priceline, and leading businesses use pricing innovation for profitability
Jagmohan Raju ; Z. John Zhang
| Year of publication: |
2010 ; 1. ed., 1. print.
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|---|---|
| Authors: | Raju, Jagmohan S. ; Zhang, Z. John |
| Publisher: |
Philadelphia, Pa. : Wharton School |
| Subject: | Preispolitik | Betriebliche Preispolitik |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 212 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-13-149418-3 ; 0-13-149418-X |
| Source: |
Persistent link: https://www.econbiz.de/10004959024