Smartphone experience, satisfaction, and referral : an ecosystem perspective
Year of publication: |
2021
|
---|---|
Authors: | Yazdanparast, Atefeh ; Tran, Gina A. |
Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 27.2021, 8, p. 816-839
|
Subject: | satisfaction | Smartphone application | smartphone ecosystem | smartphone experience | word-of-mouth | Mobiltelefon | Mobile phone | Kundenzufriedenheit | Customer satisfaction | Virales Marketing | Viral marketing | Experiment |
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