Investigating the marketing impact of consumers’ connectedness to celebrity endorsers
Year of publication: |
2019
|
---|---|
Authors: | Tran, Gina A. ; Yazdanparast, Atefeh ; Strutton, David |
Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 36.2019, 10 (16.07.), p. 923-935
|
Publisher: |
Wiley |
Saved in:
Online Resource
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