Snapshots of men and women in interaction : an investigation of stereotypes in print advertisement relationship portrayals
Year of publication: |
2014
|
---|---|
Authors: | Zotos, Yorgos ; Tsichla, Eirini |
Published in: |
Journal of euromarketing. - Palmyra, PA : IMDA Press, ISSN 1049-6483, ZDB-ID 1109182-4. - Vol. 23.2014, 3, p. 35-58
|
Subject: | Stereotypes | advertising | gender | content analysis | Geschlecht | Gender | Printwerbung | Print advertising | Werbewirkung | Advertising effects | Werbung | Advertising |
-
Tsichla, Eirini, (2016)
-
Targeting gender : a content analysis of alcohol advertising in magazines
Jung, A-Reum, (2016)
-
Beyond gender stereotypes : the missing women in print advertising
Shinoda, Luciana Messias, (2021)
- More ...
-
Tsichla, Eirini, (2016)
-
Gender differences in the interpretation of web atmospherics : a selectivity hypothesis approach
Tsichla, Eirini, (2016)
-
Gender stereotypes in advertisements for male politicians : longitudinal evidence from Greece
Kotzaivazoglou, Iordanis, (2018)
- More ...