So Whaddya Think? Consumers Create Ads and Other Consumers Critique Them
| Year of publication: |
2012
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|---|---|
| Authors: | Ertimur, Burçak ; Gilly, Mary C. |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - New York, NY : Wiley, ISSN 1094-9968, ZDB-ID 14249509. - Vol. 26.2012, 3, p. 115-131
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