Social and spatial influence of customers on other customers in the social-servicescape
Year of publication: |
2010
|
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Authors: | Tombs, Alastair G. ; McColl-Kennedy, Janet R. |
Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 18.2010, 3, p. 120-131
|
Subject: | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
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