Trusting beliefs and loyalty in B-to-B self-services
Year of publication: |
October-December 2016
|
---|---|
Authors: | Skard, Siv ; Nysveen, Herbjørn |
Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 23.2016, 4, p. 257-276
|
Subject: | ability | benevolence | business-to-business (B-to-B) | loyalty | self-service technologies | SEM | TAM | trust | industrial marketing | business marketing | Lieferantenmanagement | Supplier relationship management | Selbstbedienung | Self-service | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce |
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