Social Branding am Beispiel der Social-Commerce-Plattform Nestlé Marktplatz
Year of publication: |
2012
|
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Authors: | Decker, Alexander |
Published in: |
Social Branding : Strategien - Praxisbeispiele - Perspektiven. - Wiesbaden : Springer Gabler, ISBN 3-8349-3224-8. - 2012, p. 421-438
|
Subject: | Nestlé-Unternehmungen Deutschland GmbH | Ernährungsindustrie | Food industry | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Social Web | Social web | Deutschland | Germany |
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