Social buying : the effects of group size and communication on buyer performance
Year of publication: |
2013
|
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Authors: | Pelaez, Alexander ; Yu, Martin Y. ; Lang, Karl R. |
Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 18.2013/14, 2, p. 127-157
|
Subject: | Buying platforms | coordination | electronic market design | experimental economics | group buying | information overload | social buying | task complexity | Konsumentenverhalten | Consumer behaviour | Experiment | Online-Handel | Online retailing |
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