Social capital, social media, and TV ratings
Chong Oh, Stephanie Yergeau
Year of publication: |
2017
|
---|---|
Authors: | Oh, Chong ; Yergeau, Stephanie |
Published in: |
International journal of business information systems : IJBIS. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0972, ZDB-ID 2193362-5. - Vol. 24.2017, 2, p. 242-260
|
Subject: | business intelligence | social capital | bridging | bonding | structural holes | closure | social media | social media analytics | SMA | social networking | Sozialkapital | Social capital | Social Web | Social web | Soziales Netzwerk | Social network | Online-Marketing | Internet marketing |
Saved in:
Saved in favorites
Similar items by subject
-
Jih, Wen-Jang Kenny, (2017)
-
Sabatini, Fabio, (2014)
-
Online social networks and trust
Sabatini, Fabio, (2015)
- More ...
Similar items by person