Social commerce as a business tool in Saudi Arabia's SMEs
Salma S. Abed, Yogesh K. Dwivedi and Michael D. Williams
| Year of publication: |
2016
|
|---|---|
| Authors: | Abed, Salma S. ; Dwivedi, Yogesh Kumar ; Williams, Michael D. |
| Published in: |
International journal of Indian culture and business management. - Genève : Inderscience Enterprises, ISSN 1753-0806, ZDB-ID 2422766-3. - Vol. 13.2016, 1, p. 1-19
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| Subject: | social commerce | social media | small- and medium-sized enterprise | SMEs | content analysis | Saudi Arabia | Social Web | Social web | Saudi-Arabien | KMU | SME | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011664744