Social commerce : is interpersonal trust formation similar between U.S.A. and Spain?
Year of publication: |
2021
|
---|---|
Authors: | Qin, Li ; Juan Vigaray, María D. de |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 62.2021, p. 1-8
|
Subject: | Culture | Interpersonal trust | Social commerce | Spanien | Spain | Vertrauen | Confidence | Social Web | Social web | Soziale Beziehungen | Social relations | Electronic Commerce | E-commerce |
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