Social comparison, social presence, and enjoyment in the acceptance of social shopping websites
Year of publication: |
2012
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Authors: | Shen, Jia |
Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 13.2012, 3, p. 198-212
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Subject: | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Innovationsakzeptanz | Innovation adoption | USA | United States |
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