Social Contagion and Income Heterogeneity in New Product Diffusion: A Meta-Analytic Test
Year of publication: |
2004
|
---|---|
Authors: | Bulte, Christophe Van den ; Stremersch, Stefan |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 23.2004, 4, p. 530-544
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | diffusion of innovations | social contagion | income heterogeneity | national culture | meta-analysis |
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