Social customer relationship management and differentiation strategy affecting banking performance effectiveness
J. Wongsansukcharon, J. Trimetsoontorn and W. Fongsuwan
Year of publication: |
2013
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Authors: | Wongsansukcharon, J. ; Trimetsoontorn, J. ; Fongsuwan, W. |
Published in: |
Research journal of business management. - [New York, NY] : Academic journals, ISSN 1819-1932, ZDB-ID 2501899-1. - Vol. 7.2013, 1, p. 15-27
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Subject: | social CRM | differentiation strategy | banking performance effectiveness | confirmatory factos analysis | structural equation modelling | Beziehungsmarketing | Relationship marketing | Bank | Unternehmenserfolg | Firm performance | Strukturgleichungsmodell | Structural equation model | Produktdifferenzierung | Product differentiation | Performance-Messung | Performance measurement |
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