Social customer relationship management : fundamentals, applications, technologies
Rainer Alt, Olaf Reinhold
| Year of publication: |
[2020]
|
|---|---|
| Authors: | Alt, Rainer ; Reinhold, Olaf |
| Publisher: |
Cham : Springer |
| Subject: | Beziehungsmarketing | Relationship marketing | Social Web | Social web |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xv, 115 Seiten Illustrationen, Diagramme |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | English |
| ISBN: | 978-3-030-23342-6 ; 978-3-030-23343-3 |
| Other identifiers: | 10.1007/978-3-030-23343-3 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012060965