Social Customer Relationship Management : Grundlagen, Anwendungen und Technologien
Year of publication: |
2016
|
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Authors: | Alt, Rainer |
Other Persons: | Reinhold, Olaf (contributor) |
Publisher: |
Berlin, Heidelberg : Springer Gabler |
Subject: | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Kundenmanagement | Beziehungsmanagement | Social Media | World Wide Web 2.0 |
Description of contents: |
Einleitung -- Social CRM-Anwendungsbeispiele -- Social CRM-Anwendungssysteme -- Social CRM-Gestaltungsbereiche -- Zusammenfassung und Ausblick.
Description [swbplus.bsz-bw.de]
|
Extent: | Online-Ressource (XVII, 118 S. 53 Abb. in Farbe, online resource) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | German |
ISBN: | 978-3-662-52790-0 ; 978-3-662-52789-4 |
Other identifiers: | 10.1007/978-3-662-52790-0 [DOI] |
Classification: | Unternehmensführung ; Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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