Television viewing behaviour (a pilot observation study)
Year of publication: |
1963
|
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Authors: | Mitchell, Alex |
Published in: |
Research in advertising. (5. Annual Conference of the Market Research Society, held in March 1962.). - London : Oakwood P.. - 1963, p. 28-33
|
Subject: | Hörerforschung | Werbung | Fernsehen |
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