Social identity, collective self esteem and country reputation: the case of Pakistan
Year of publication: |
2015
|
---|---|
Authors: | Yousaf, Salman ; Li, Huaibin |
Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 24.2015, 4, p. 399-411
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Pakistan | Country image | SEM (Structural equation modeling) | Place branding | Internal branding | Collective self-esteem | Country reputation | Nation branding | Social identity |
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