Social influence in online retail : a review and research agenda
Year of publication: |
2023
|
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Authors: | Kalia, Prateek ; Zia, Adil ; Batth, Kulvinder Kaur |
Published in: |
European management journal. - Amsterdam : Elsevier, ISSN 0263-2373, ZDB-ID 859497-1. - Vol. 41.2023, 6, p. 1034-1046
|
Subject: | Buying behavior | Literature review | Online retail | SEM | Social influence | TAM | TCCM | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Einzelhandel | Retail trade | Social Web | Social web | Innovationsakzeptanz | Innovation adoption |
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