Social learning effects of complaint handling on social media : self-construal as a moderator
Year of publication: |
2021
|
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Authors: | Ku, Hsuan-Hsuan ; Shang, Rong-An ; Fu, Yi-Fan |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 59.2021, p. 1-9
|
Subject: | Complaint handling | Service recovery | Social learning theory | Self-construal | Social media | Beschwerdemanagement | Complaint management | Social Web | Social web | Beziehungsmarketing | Relationship marketing |
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