Social, local and mobile commerce practices in omni-channel retailing : insights from Germany and Turkey
Işık Özge Yumurtacı Hüseyinoğlu, Erdem Galipoğlu and Herbert Kotzab
| Year of publication: |
2017
|
|---|---|
| Authors: | Hüseyinoğlu, Işık Özge Yumurtacı ; Galipoğlu, Erdem ; Kotzab, Herbert |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 45.2017, 7/8, p. 711-729
|
| Subject: | Germany | Turkey | Mobile commerce | Local commerce | SO-LO-MO | Social commerce | Omni-channel management | Deutschland | Türkei | Mobile Business | Mobile business | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-09-2016-0151 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011775690