Social marketing : an approach to third-world development
Year of publication: |
2008
|
---|---|
Authors: | Duhaime, Carole P. ; McTavish, Ronald ; Ross, Christoper A. |
Published in: |
Key debates and contemporary issues in nonprofit marketing. - Los Angeles [u.a.] : Sage. - 2008, p. 231-245
|
Subject: | Entwicklung | Economic development | Social Marketing | Social marketing | Marketingmanagement | Marketing management | Industrieländer | Industrialized countries |
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