Social marketing campaigns aimed at preventing drunk driving : a review and recommendations
Year of publication: |
2009
|
---|---|
Authors: | Cismaru, Magdalena ; Lavack, Anne M. ; Markewich, Evan |
Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 26.2009, 3, p. 292-311
|
Subject: | Social Marketing | Social marketing |
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