Social marketing framework for anti-littering behavior : an integrated serial mediation model
Year of publication: |
2023
|
---|---|
Authors: | Kaur, Ranjit ; Pandher, Jagwinder Singh |
Published in: |
Journal of social marketing : JSOCM. - Bingley : Emerald, ISSN 2042-6771, ZDB-ID 2589601-5. - Vol. 13.2023, 4, p. 528-553
|
Subject: | Anti-littering behavior | Behavior change | Health belief model | Integrated model | Social marketing | Theory of planned behavior | Social Marketing | Verhalten | Behaviour | Marketingtheorie | Marketing theory | Verbrauchereinstellung | Consumer attitudes |
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