Social marketing in the 21st century

Alan R. Andreasen

'Social Marketing in the 21st Century' is well-grounded in scholarship, synthesises a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioural change through social marketing

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Year of publication:	2006 ; Online-Ausg.
Authors:	Andreasen, Alan R.
Publisher:	London : SAGE
Subject:	Social Marketing \| Social marketing \| Soziomarketing

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Extent:	Online Ressource (xi, 264 p.) ill.
Type of publication:	Book / Working Paper
Language:	English
Notes:	'Social Marketing in the 21st Century' is well-grounded in scholarship, synthesises a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioural change through social marketing Includes bibliographical references and index
ISBN:	978-1-4833-2919-2 ; 978-1-4833-2919-2 ; 978-1-4129-1633-2 ; 978-1-4129-1633-2
Classification:	Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013208152