Social marketing : strategies for changing public behavior
Year of publication: |
1989 ; 1. pr
|
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Authors: | Kotler, Philip ; Roberto, Eduardo L. |
Publisher: |
New York [u.a.] : Free Press [u.a.] |
Subject: | Nonprofit-Organisation | Nonprofit organization | Marketingmanagement | Marketing management | Social Marketing | Social marketing | Marketingtheorie | Marketing theory | Soziomarketing |
Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] |
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Kotler, Philip, (1991)
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The Routledge companion to nonprofit marketing
Sargeant, Adrian, (2008)
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Rethinking the relationship between social/nonprofit marketing and commercial marketing
Andreasen, Alan R., (2012)
- More ...
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Kotler, Philip, (1991)
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Kotler, Philip, (1991)
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Social marketing : strategies for changing public behavior
Kotler, Philip, (1989)
- More ...