Social marketing strategies for renewable energy transitions
Year of publication: |
May 2017
|
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Authors: | Eagle, Lynne C. ; Osmond, Amy ; McCarthy, Breda ; Low, David ; Lesbirel, Hayden |
Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 25.2017, 2, p. 141-148
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Subject: | Social marketing | Renewable energy | Environmental attitudes | Energy transition | Energy efficiency | Erneuerbare Energie | Social Marketing | Nachhaltige Energieversorgung | Sustainable energy supply | Energiepolitik | Energy policy | Energieeinsparung | Energy conservation | Deutschland | Germany |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in chinesischer Sprache |
Other identifiers: | 10.1016/j.ausmj.2017.04.006 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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