Social marketing transformed : Kotler, Polonsky and Hastings reflect on social marketing in a period of social change ; guest editorial
Year of publication: |
2013
|
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Authors: | Dibb, Sally ; Carrigan, Marylyn |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 47.2013, 9, p. 1376-1398
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Subject: | Social marketing | Behaviour change | Social change | Wellbeing | Comercial marketing | Social Marketing | Sozialer Wandel |
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