Social media adoption in business-to-business : IT and industrial companies compared
Year of publication: |
July 2017
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Authors: | Veldeman, Céline ; Praet, Ellen van ; Mechant, Peter |
Published in: |
International journal of business communication : IJBC : a publication of the Association for Business Communication. - Thousand Oaks, CA : SAGE Publications, ISSN 1552-4582, ZDB-ID 2735593-7. - Vol. 54.2017, 3, p. 283-305
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Subject: | B2B | social media | technology acceptance model | TAM | adoption | Social Web | Social web | Innovationsakzeptanz | Innovation adoption | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Innovationsdiffusion | Innovation diffusion | Online-Marketing | Internet marketing |
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