Salesperson social media use in business-to-business relationships : an empirical test of an integrative framework linking antecedents and consequences
Year of publication: |
2020
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Authors: | Bill, Fabian ; Feurer, Sven ; Klarmann, Martin |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 48.2020, 4, p. 734-752
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Subject: | Social media | Salespeople | B2B | Customer loyalty | Technology acceptance | Integrative framework | Social Web | Social web | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Verkaufspersonal | Beziehungsmarketing | Relationship marketing | Innovationsakzeptanz | Innovation adoption | Online-Marketing | Internet marketing |
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