Social Media Analytics : wie die Ausrichtung an den Unternehmenszielen gelingt
Year of publication: |
2016
|
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Authors: | Kleindienst, Dominikus |
Published in: |
HMD : Praxis der Wirtschaftsinformatik. - Wiesbaden : Springer Vieweg, ISSN 1436-3011, ZDB-ID 1015731-1. - Vol. 53.2016, 311, p. 736-747
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Subject: | Soziale Medien | Social Media Analytics | Business Alignment |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | German |
Notes: | Literaturangaben Zusammenfassung in englischer Sprache |
Other identifiers: | 10.1365/s40702-016-0240-y [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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