Social Media and Consumer Engagement : A Review and Research Agenda
Year of publication: |
2016
|
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Authors: | Barger, Victor A. ; Peltier, Jimmy ; Schultz, Don |
Publisher: |
[S.l.] : SSRN |
Subject: | Social Web | Social web | Konsumentenverhalten | Consumer behaviour |
Extent: | 1 Online-Ressource (34 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Research in Interactive Marketing, Vol. 10(4), p. 268-287, 2016 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 10, 2016 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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