Social media and international business : views and conceptual framing
Year of publication: |
2022
|
---|---|
Authors: | Saari, Matti ; Haapanen, Lauri ; Hurmelinna-Laukkanen, Pia |
Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 39.2022, 7, p. 25-45
|
Subject: | International business | International marketing | Internationalization | Social media | Social networking sites | Social Web | Social web | Multinationales Unternehmen | Transnational corporation | Internationales Marketing | Online-Marketing | Internet marketing | Internationaler Markteintritt | International market entry |
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