Social media and its impact on branding in the changing marketing communication environment : a review
Year of publication: |
2017
|
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Authors: | Madan, Radhika ; Rahul, Manmohan |
Published in: |
Indian journal of economics & business : IJEB. - New Delhi : Serials Publ., ISSN 0972-5784, ZDB-ID 2136804-1. - Vol. 16.2017, 2, p. 305-320
|
Subject: | Branding | social media | marketing communication | online branding | impact of social media | Online-Marketing | Internet marketing | Social Web | Social web | Markenführung | Brand management | Marketingmanagement | Marketing management | Markenimage | Brand image |
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