Social media and strategic communication : an examination of theory and practice in communication research
Bobbi Kay Lewis and Cynthia Nichols
| Year of publication: |
2015
|
|---|---|
| Authors: | Lewis, Bobbi Kay ; Nichols, Cynthia |
| Published in: |
The Routledge handbook of strategic communication. - New York, NY. [u.a.] : Routledge, ISBN 0-415-53001-6. - 2015, p. 545-560
|
| Subject: | Social Web | Social web | Kommunikation | Communication | Interne Kommunikation | Internal communication | Öffentlichkeitsarbeit | Public relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010469605