Social media as a useful tool in food risk and benefit communication? : a strategic orientation approach
Year of publication: |
2014
|
---|---|
Authors: | Rutsaert, Pieter ; Pieniak, Zuzanna ; Regan, Áine ; McConnon, Áine ; Kuttschreuter, Margôt |
Published in: |
Food policy : economics planning and politics of food and agriculture. - Amsterdam [u.a.] : Elsevier, ISSN 0306-9192, ZDB-ID 194840-4. - Vol. 46.2014, p. 84-93
|
Subject: | Benefit | Communication | Expert | Food | Risk | Social media | Stakeholder | SWOT | Social Web | Social web | Kommunikation | Lebensmittelsicherheit | Food safety | Öffentlichkeitsarbeit | Public relations | Risiko | Lebensmittel | Strategisches Management | Strategic management |
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