Social media as an advertisement tool : strategical need of being more experiential
Füsun Topsümer; Dincer Yarkin
| Year of publication: |
2015
|
|---|---|
| Authors: | Topsümer, Füsun ; Yarkin, Dincer |
| Published in: |
Handbook of research on effective advertising strategies in the social media age. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-8125-5. - 2015, p. 52-63
|
| Subject: | Online-Marketing | Internet marketing | Werbung | Advertising | Werbeplanung | Advertising planning | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011283774