Social media engagement strategy : investigation of marketing and R&D interfaces in manufacturing industry
Year of publication: |
October 2018
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Authors: | Chirumalla, Koteshwar ; Oghazi, Pejvak ; Parida, Vinit |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 74.2018, p. 138-149
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Subject: | New product development | Marketing-R&D interface | Cross-functional integration | Social media | B2B social media | Social media engagement | Engagement strategy | R&D-marketing | Social media marketing | Social Web | Social web | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Produktentwicklung | B-to-B-Marketing | Business-to-business marketing |
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