Essential item purchases during COVID-19 : a cluster analysis of psychographic traits
Year of publication: |
2022
|
---|---|
Authors: | Ng, Pearlyn ; Quach, Xuan ; Fares, Omar H. ; Mohan, Myuri ; Lee, Seung Hwan Mark |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 32.2022, 4, p. 579-600
|
Subject: | cluster analysis | COVID-19 | hoarding | narcissism | segmentation | Coronavirus | Clusteranalyse | Cluster analysis | Konsumentenverhalten | Consumer behaviour |
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