Social media : how hospital Facebook activity may influence patient satisfaction
Year of publication: |
2020
|
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Authors: | Richter, Jason P. ; Kazley, Abby Swanson |
Published in: |
Health marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1545-0864, ZDB-ID 2068500-2. - Vol. 37.2020, 1, p. 1-9
|
Subject: | Hospitals | satisfaction | social media | Krankenhaus | Hospital | Social Web | Social web | Kundenzufriedenheit | Customer satisfaction | Patienten | Patients | Online-Marketing | Internet marketing |
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