Social media influencer marketing : the moderating role of materialism
Kian Yeik Koay, Man Lai Cheung, Patrick Chin-Hooi Soh and Chai Wen Teoh
| Year of publication: |
2022
|
|---|---|
| Authors: | Kian Yeik Koay ; Cheung, Man Lai ; Soh, Patrick Chin-Hooi ; Chai Wen Teoh |
| Published in: |
European business review. - Bradford : Emerald, ISSN 1758-7107, ZDB-ID 2025931-1. - Vol. 34.2022, 2, p. 224-243
|
| Subject: | Social Web | Social web | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EBR-02-2021-0032 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013164663