Social media influencer popularity and authenticity perception in the travel industry
Year of publication: |
2023
|
---|---|
Authors: | Hill, Sally Rao ; Qesja, Bora |
Published in: |
The service industries journal. - London : Frank Cass, ISSN 1743-9507, ZDB-ID 2067915-4. - Vol. 43.2023, 5/6, p. 289-311
|
Subject: | authenticity | perceived motive | popularity | purchase intention | Social media influencer |
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