Social media influencers in strategic communication
edited by Nils S. Borchers
| Year of publication: |
2022
|
|---|---|
| Other Persons: | Borchers, Nils S. (ed.) |
| Publisher: |
New York : Routledge Taylor & Francis Group |
| Subject: | Strategisches Management | Strategic management | Öffentlichkeitsarbeit | Public relations | Social Web | Social web | Influencer | Social Media | Unternehmen | Kommunikation |
| Extent: | vii, 135 Seiten Illustrationen, Diagramme 26 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| Notes: | Literaturangaben. - Index |
| ISBN: | 978-1-032-01980-2 ; 978-1-032-01984-0 ; 978-1-000-52534-2 ; 978-1-000-52388-1 ; 978-1-003-18128-6 |
| Other identifiers: | 10.4324/978-1-000-52534-2 [DOI] |
| Classification: | Neue elektronische Medien |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012650039