Social media innovation on consumer buying behaviour
Year of publication: |
2020
|
---|---|
Authors: | Sankar, Jeganathan Gomathi ; Devanand K |
Published in: |
Journal of Contemporary Issues in Business and Government. - Melbourne : Faculty of Business, ISSN 2204-1990, ZDB-ID 2878869-2. - Vol. 26.2020, 2, p. 646-650
|
Subject: | social | media | consumer | Social Web | Social web | Konsumentenverhalten | Consumer behaviour |
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