Social media marketing analytics : a case study of the public's perception of Indianapolis as Super Bowl XLVI host city
Mihaela Vorvoreanu, Geovon A. Boisvenue, Clifford J. Wojtalewicz and Eric J. Dietz
Year of publication: |
2013
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Authors: | Vorvoreanu, Mihaela ; Boisvenue, Geovon A. ; Wojtalewicz, Clifford J. ; Dietz, Eric J. |
Published in: |
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing. - London : Palgrave Macmillan Ltd., ISSN 1463-5178, ZDB-ID 21900085. - Vol. 14.2012/13, 4, p. 321-328
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